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The Basis for a Comeback
Title
The Basis for a Comeback / Holk and Lassenius.
Publication
[Place of publication not identified] : Holk and Lassenius, [2011]
Distribution
New York, N.Y. : Distributed by Infobase, 2012.
Copyright Notice Date
©2011
Physical Description
1streaming video file (27 min.) : sound, color.
Local Notes
Access is available to the Yale community.
Notes
Streaming video file encoded with permission for digital streaming by Infobase on June 17, 2012.
Films on Demand is distributed by Infobase for Films for the Humanities and Sciences, Cambridge Educational, Meridian Education, and Shopware.
Closed-captioned.
Title from distributor's description.
Access and use
Access restricted by licensing agreement.
Summary
Machiavelli wrote The Prince during a time when Italy was under the dominion of foreign powers; the book was largely intended as advice for Italy's key political figures, and its final chapter in particular advises them on helping the country "recover its strength and ancient power." Based on the last chapter of The Prince, this program examines the factors that constitute the basis for a successful comeback in business. With Dr. Ulrich Bez (CEO, Aston Martin), who uses a quotation from Henry Ford as inspiration, and Jan Carlzon, Philip Kotler, and Jim Buckmaster.
Variant and related titles
Films on demand.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
Series
The Mind of a Leader 1: Lessons in Management from Niccolo Machiavelli's The Prince
System details note
Mode of access: Internet.
System requirements: FOD playback platform.
Audience
9 and up.
Contents
Overview of Niccolo Machiavelli and "The Prince" (2:36)
Comeback Leadership (3:40)
Leaders Make Changes (3:01)
Board of Directors (2:37)
External Factors Affecting a Comeback (2:56)
Importance of Brand Name (3:43)
Philosophy about Customers (0:41)
Comeback at Aston Martin (1:13)
Customer-Driven Comeback (2:07)
How to Turn Failure into Success (1:26)
Credits: The Basis for a Comeback: The Mind of a Leader 1 (2:02)
Videorecording number
48913s Infobase
48939 Infobase
Subjects
Genre/Form
Internet videos.
Also listed under
Films for the Humanities & Sciences (Firm)
Infobase.
Holk & Lassenius
Bookmark As
Citation
