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External Organizations and Markets
Title
External Organizations and Markets / Holk and Lassenius.
Publication
[Place of publication not identified] : Holk and Lassenius, [2011]
Distribution
New York, N.Y. : Distributed by Infobase, 2012.
Copyright Notice Date
©2011
Physical Description
1streaming video file (29 min.) : sound, color.
Local Notes
Access is available to the Yale community.
Notes
Streaming video file encoded with permission for digital streaming by Infobase on June 17, 2012.
Films on Demand is distributed by Infobase for Films for the Humanities and Sciences, Cambridge Educational, Meridian Education, and Shopware.
Closed-captioned.
Title from distributor's description.
Access and use
Access restricted by licensing agreement.
Summary
In Chapter 3 of The Prince Machiavelli says that newly conquered territories pose a unique set of problems, and that it's best for a ruler to reside there himself rather than appoint a governor. This program deals with issues surrounding the penetration of new markets and the pros and cons of establishing a local presence. With marketing guru Philip Kotler, who explains that he favors decentralization because "even if the company is global, all markets are local," and Jørgen Vig Knudstorp, Torben Ballegaard Sørensen, Bengt Baron, Stan Shih, Katie Ford, and Jim Buckmaster.
Variant and related titles
Films on demand.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
Series
The Mind of a Leader 1: Lessons in Management from Niccolo Machiavelli's The Prince
System details note
Mode of access: Internet.
System requirements: FOD playback platform.
Audience
10 and up.
Contents
Niccolo Machiavelli, the Devil's Servant (1:42)
External Organizations and Markets (1:40)
Values in a Global Company (2:55)
Recruiting Strong Local Talent (3:01)
Problems in External Markets (3:09)
A Centralized or Decentralized Approach? (3:52)
Centralized Markets are Beneficial for Global Cultures (5:15)
Be a Part of the Front-line (2:07)
Summary of "External Organizations and Markets" (1:57)
Credits: External Organizations and Markets: The Mind of a Leader 1 (2:50)
Videorecording number
48913s Infobase
48916 Infobase
Subjects
Genre/Form
Internet videos.
Also listed under
Films for the Humanities & Sciences (Firm)
Infobase.
Holk & Lassenius
Bookmark As
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