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Coke's water bomb Dasani Fiasco
Title
Coke's water bomb [electronic resource (video)] : Dasani Fiasco / BBC Worldwide Ltd.
Published
New York, N.Y. : Infobase, [2006], c2004.
Physical Description
1 streaming video file (29 min.) : sd., col., digital file.
Local Notes
Access is available to the Yale community.
Notes
Encoded with permission for digital streaming by Infobase on Feb. 14, 2006.
Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Closed-captioned.
Title from distributor's description.
Access and use
Access restricted by licensing agreement.
Summary
On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain-first as newspapers screamed "Coke Sells Tap Water for 95p," and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten: without Dasani, the soft drink giant has no bottled water product for the lucrative European market.
Variant and related titles
Dasani Fiasco
Films on demand.
Other formats
Originally produced: Coke's Water Bomb BBC Worldwide Ltd., 2006
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
Series
Case Studies from the Multinational Marketplace
The Business Collection
The Ultimate Media Librarian Collection
System details note
Mode of access: Internet.
System requirements: FOD playback platform.
Contents
Public Relations Disaster (2:40)
Coca Cola Enters the Bottled Water Industry (3:27)
Dasani: Filtered Tap Water (3:49)
Dasani's Marketing Challenges (4:34)
Bully Marketing (2:26)
Dasani's Misleading Labels (2:00)
Coke's Public Relations Offensive (4:19)
Dasani's Market Failure (3:51)
Videorecording number
34651s Infobase
34654 Infobase
35855s Infobase
35860s Infobase
Subjects
Genre/Form
Educational films.
Internet videos.
Also listed under
BBC Worldwide Ltd.
Films for the Humanities & Sciences (Firm)
Infobase.
Bookmark As
Citation
