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CNBC Titans Procter & Gamble
Title
CNBC Titans [electronic resource (video)] : Procter & Gamble / CNBC (Television network).
Published
New York, N.Y. : Infobase, [2011], c2011.
Physical Description
1 streaming video file (44 min.) : sd., col., digital file.
Local Notes
Access is available to the Yale community.
Notes
Encoded with permission for digital streaming by Infobase on December 24, 2011.
Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Closed-captioned.
Title from distributor's description.
Access and use
Access restricted by licensing agreement.
Summary
Only in America could two immigrants-an English candle-maker and an Irish soap-maker-create what would become the most powerful consumer goods company in history. In the 1830s, when William Procter and James Gamble founded the company that would bear their names, they could never have envisioned that one day their products would touch everything from babies' bottoms to ladies' eyebrows. With intimate interviews and unprecedented access to legendary former CEOs John Pepper and A.G. Lafley, as well as with chief executive Bob McDonald, CNBC pulls back the curtain for an inside look at Procter & Gamble. The 79-billion-dollar behemoth is often analyzed in the context of its popular brands, such as Pampers, Bounty, and Tide-but a recent strategy rethink suggests there's an advantage to branding Procter & Gamble itself.
Variant and related titles
Procter & Gamble
Procter and Gamble
Titans
Films on demand.
Other formats
Originally produced: CNBC (Television network), 2011.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
System details note
Mode of access: Internet.
System requirements: FOD playback platform.
Audience
9 and up.
Contents
Introduction to CNBC Titans: Procter & Gamble (1:18)
Teeth Whitening Products (2:01)
History of Procter & Gamble (1:35)
Civil War (0:49)
Chemistry of Soap (3:03)
Labor Relations (2:02)
Consumer Information (2:22)
Radio Sponsorship (1:52)
Development of Tide Detergent (3:27)
P&G Oral Hygiene Products (1:27)
Toilet Paper and Diapers (3:02)
Toxic Shock Syndrome (2:42)
Important Acquisition (2:26)
P&G: International Juggernaut (1:47)
Olestra Fiasco (1:56)
New CEO for Company Turnaround (3:25)
Acquisition of Gillette (2:56)
Billion-Dollar Brand (2:20)
P&G Brands Itself (2:04)
Credits: CNBC Titans: Procter & Gamble (0:22)
Videorecording number
47298 Infobase
Subjects
Genre/Form
Educational films.
Internet videos.
Also listed under
CNBC (Television network)
Films for the Humanities & Sciences (Firm)
Infobase.
Bookmark As
Citation
