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The Battle to Get on Your Plate High Stakes in the Food Industry
Title
The Battle to Get on Your Plate [electronic resource (video)] : High Stakes in the Food Industry / Canadian Broadcasting Corporation.
Published
New York, N.Y. : Infobase, [2010], c2009.
Physical Description
1 streaming video file (43 min.) : sd., col., digital file.
Local Notes
Access is available to the Yale community.
Notes
Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Encoded with permission for digital streaming by Infobase on November 17, 2010.
Closed-captioned.
Title from distributor's description.
Access and use
Access restricted by licensing agreement.
Summary
Retail is a tough racket-and the grocery business may be the toughest of all. This program illustrates the extremes to which today's food purveyors must go in order to win customers and beat back the competition. As viewers quickly learn, even the best efforts of marketers, test-kitchen chefs, and food scientists aren't always enough; roughly 18,000 new grocery items are developed each year, but nine out of ten don't make it to store shelves. Case studies feature Jungle Jim's International Market, a colossal Ohio outlet with an over-the-top, media-friendly owner; Loblaws, a Canadian supermarket chain with a team of product developers fanning out across the globe in search of the next new flavor; locavore Liz Neumark, who owns the upscale New York catering company Great Performances; and Sepp Amsler, developer of Hardbite organic potato chips.
Variant and related titles
High Stakes in the Food Industry
Films on demand.
Other formats
Originally produced: Canadian Broadcasting Corporation., 2009.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
System details note
System requirements: FOD playback platform.
Mode of access: Internet.
Audience
6 & up.
Contents
Avalanche of Food Products (1:17)
Jungle Jim's International Food Market (2:34)
Ethnic Foods Boom (1:57)
Food Product Development (1:55)
Research in Food Product Development (2:53)
Control Brand (2:00)
Niche Market (1:11)
Research & Development at Loblaw's Test Kitchens (4:15)
Proximity Marketing (2:14)
Ambush Marketing (2:06)
Research and Development (1:34)
Potato Chip Wars (2:49)
Dragon's Den (1:43)
Great Performances: Locavore Movement (2:49)
Food Giants Cash in on Organic Movement (4:17)
Loblaw's Frozen Lasagna (2:45)
Great Performances Catering: Locavore Campaign (1:57)
Product Promotion: War Without End (0:41)
Credits: The Battle to Get on Your Plate: High Stakes in the Food Industry (1:10)
Videorecording number
42270 Infobase
Genre/Form
Educational films.
Internet videos.
Also listed under
Canadian Broadcasting Corporation.
Films for the Humanities & Sciences (Firm)
Infobase.
Bookmark As
Citation
