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Global sport marketing contemporary issues and practice
Title
Global sport marketing [electronic resource] : contemporary issues and practice / edited by Michel Desbordes and André Richelieu.
ISBN
9780203126462
9780415507202
Published
London ; New York : Routledge, 2012.
Physical Description
xiv, 194 p. : ill.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Access and use
Access restricted by licensing agreement.
Variant and related titles
ProQuest ebook central.
Format
Books / Online
Language
English
Added to Catalog
October 01, 2019
Series
Routledge research in sport business and management
Bibliography
Includes bibliographical references and index.
Subjects
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