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International marketing a strategic approach to world markets
Author
Title
International marketing [electronic resource] : a strategic approach to world markets / Simon Majaro.
ISBN
9780415643368
9780203077740 (e-book)
Published
London : Routledge, 2013.
Physical Description
307 p. : ill.
Local Notes
Access is available to the Yale community.
Notes
First published in 1977 by Unwin Hyman. Revised edition 1987, seventh edition 1991.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Access and use
Access restricted by licensing agreement.
Variant and related titles
ProQuest ebook central.
Format
Books / Online
Language
English
Added to Catalog
October 01, 2019
Series
Routledge library editions. International marketing ; v. 25
Bibliography
Includes bibliographical references and index.
Subjects
Also listed under
ProQuest (Firm)
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Citation
