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Marketing's 4 Ps : the consumer angle
Title
Marketing's 4 Ps : the consumer angle / by Kirk Fagerland.
ISBN
9781503442726
Published
Chicago, IL : Learning Seed, 2009.
Physical Description
1 streaming video (25 min.).
Local Notes
Access is available to the Yale community.
Notes
Title from resource description page (viewed Mar. 12, 2014).
This edition in English.
Access and use
Access restricted by licensing agreement.
Summary
Students learn the traditional four Ps of marketing strategy - product, place, price and promotion - and more importantly, how a focus on the consumer is at the core of them all. With pertinent examples from popular, everyday brands, students gain an understanding of how pricing strategies really work, how marketers target different consumers with identical products, and where positioning and branding meet profit.
Variant and related titles
ASP-AVON OCLC KB.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
November 15, 2019
Series
Global business and economics in video
Subjects
Genre/Form
Educational films.
Educational films.
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