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Don Drapers of advertising are here to stay : Wren
Title
Don Drapers of advertising are here to stay : Wren / produced by Bloomberg.
ISBN
9781503486898
Published
New York : Bloomberg, 2013.
Physical Description
1 streaming video (8 min.).
Local Notes
Access is available to the Yale community.
Notes
Title from resource description page (viewed Apr. 28, 2014).
In English.
Access and use
Access restricted by licensing agreement.
Summary
John Wren, CEO at Omnicom, and Maurice Levy, CEO at Publicis, discuss the merger of their companies, creating the world's largest advertising agency with $23 billion in revenue to topple market leader WPP PLC. They speak on Bloomberg Television's Market Makers.
Variant and related titles
ASP-AVON OCLC KB.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
November 15, 2019
Series
Business and education in video
Subjects
Genre/Form
Television news programs.
Television news programs.
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