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Irene Rosenfeld roundtable discussion : Kraft Foods, Inc. Concept of 360 degree marketing
Title
Irene Rosenfeld roundtable discussion : Kraft Foods, Inc. Concept of 360 degree marketing / produced by Prendismo.
Published
Ithaca, NY : Prendismo, 2007.
Physical Description
1 streaming video (2 min.).
Local Notes
Access is available to the Yale community.
Notes
Title from resource description page (viewed December 15, 2014).
In English.
Access and use
Access restricted by licensing agreement.
Summary
This reference video, produced by Prendismo, features Irene Rosenfeld discussing the concept of 360 degree marketing.
Variant and related titles
Concept of 360 degree marketing
Irene Rosenfeld discusses concept of 360 degree marketing
ASP-AVON OCLC KB.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
November 15, 2019
Series
International business online (video)
Genre/Form
Lectures.
Nonfiction films.
Lectures.
Also listed under
Prendismo (Firm)
Bookmark As
Citation
