Summary
Gain a unique insight into the minds of successful and inspiring business people with this access-all-areas pass into their glossy and fascinating world. Peter Jones, one of Britain's most prominent entrepreneurs, questions the tycoons behind two of the UK's biggest brands, both with international profiles. Discussing their successes and failures, their strategies and techniques, Peter sets out to discover what makes their business brains tick. As they invite him on a behind-the-scenes tour of their companies, factories and luxurious lifestyles, Peter asks what it takes to reach the top and what fun - or not - they have had along the way.