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International Business and Emerging Economy Firms Volume I: Universal Issues and the Chinese Perspective
Title
International Business and Emerging Economy Firms [electronic resource] : Volume I: Universal Issues and the Chinese Perspective / edited by Marin A. Marinov, Svetla T. Marinova, Jorma A. Larimo, Tiina Leposky.
ISBN
9783030244828
Edition
1st ed. 2020.
Publication
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2020.
Physical Description
1 online resource (XVII, 259 p.) 21 illus., 5 illus. in color.
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, and also places a special emphasis on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more specifically.
Variant and related titles
Springer ENIN.
Other formats
Printed edition:
Printed edition:
Printed edition:
Format
Books / Online
Language
English
Added to Catalog
January 07, 2020
Series
Palgrave Studies of Internationalization in Emerging Markets,
Contents
1. International Business and Emerging Economy Firms: Present Characteristics and Future Trends; Marin A. Marinov, Svetla T. Marinova, Jorma A. Larimo and Tiina Leposky
Part I. Universal Issues Concerning Emerging Economy Firms
2. Multinational Enterprise and Inclusive Innovation at the Bottom of the Pyramid: A Systematic Review; Sina Mortazavi, Igor Laine, Anne Quarshie, Juha Väätänen, and Suraksha Gupta
3. The Effect of Emerging Economies Operations on Knowledge Utilization: The Behavior of International Companies as Exaptation and Adaptation; Päivi Aaltonen, Lasse Torkkeli and Maija Worek
4. Value Co-creation in Multinational Enterprises’ Services Marketing at the Bottom-of-the-Pyramid Markets; Tiina Leposky, Ahmad Arslan and Desislava Dikova
5. An Ethical Perspective on Corporate Leadership in Emerging Economy Contexts: Setting the Scene for Future Research; Li Thuy Dao,- Part II. Specifics of Chinese Firms and Chinese Context
6. The Power of Prestige: Investigating Employees’ Commitment in Companies Acquired by Chinese Multinational Enterprises in Germany; Katrin Held
7. A Combinative Perspective on Technology Adoption: A Case Analysis of Blockchain Technology Adoption in the Chinese Financial Industry; Ziwei Zhao, Daojuan Wang and Xianhua Wei
8. Examining the Importance of Social Media and Other Emerging ICTs in Far Distance Internationalization: The Case of a Western Exporter Entering China; Øystein Moen, Alex Rialp and Josep Rialp. .
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