Title
Whale hunting : how to land big sales and transform your company / Tom Searcy and Barbara Weaver Smith.
ISBN
9780470228678
0470228679
9780470443378
0470443375
1281204064
9781281204066
0470182695
9780470182697
Published
Hoboken, N.J. : John Wiley & Sons, 2008.
Physical Description
1 online resource (xxv, 262 pages)
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
Using the ancient Inuit whale hunt as a metaphor, this book provides a nine-phase model for finding, landing and harvesting whale-size accounts - the kinds of accounts that transform a business.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version: Searcy, Tom. Whale hunting. Hoboken, N.J. : John Wiley & Sons, 2008
Added to Catalog
January 09, 2020
Contents
Whale Hunting; Contents; Foreword; Preface; Acknowledgments; Author Biographies; Chapter 1: The Whale Hunters' Story; Chapter 2: Signs of the Times; Chapter 3: Know the Whale; Chapter 4: Send Out the Scouts; Chapter 5: Set the Harpoon; Chapter 6: Ride the Whale; Chapter 7: Capture the Whale; Chapter 8: Sew the Mouth Shut; Chapter 9: Beach the Whale; Chapter 10: Honor the Whale; Chapter 11: Celebrate the Whale; Epilogue: Let the Hunt Begin; Glossary; Index.
Also listed under
Safari Books Online (Firm)