Books+ Search Results
The she spot : why women are the market for changing the world--and how to reach them
Author
Title
The she spot : why women are the market for changing the world--and how to reach them / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg.
ISBN
9781576757833
1576757838
9781609944285
1609944283
9781576754726
1576754723
Edition
1st ed.
Published
San Francisco : Berrett-Koehler Publishers, ©2008.
Physical Description
1 online resource (xxiii, 187 pages)
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version: Witter, Lisa. She spot. 1st ed. San Francisco : Berrett-Koehler Publishers, ©2008
Format
Books / Online
Language
English
Added to Catalog
January 09, 2020
Series
A BK business book
Bibliography
Includes bibliographical references (pages 157-168) and index.
Contents
Introduction : A women-centered (marketing) revolution
pt. 1. Understanding the she spot
Why women matter
How women think
What women want
pt. 2. How to hit the she spot
Care
Connect
Cultivate
Control
pt. 3. Where to hit the she spot
Where to reach women
Segmenting the women's market
Conclusion : The not-so-secret secret to changing the world.
Subjects
Also listed under
Safari Books Online (Firm)
Bookmark As
Citation
