The Nordstrom Way to Customer Service Excellence: The Handbook for Becoming the "Nordstrom" of Your Industry; Contents; Introduction; Phase I: Culture; 1: Tell the Story: How Nordstrom Became Nordstrom; 2: Hire With Care: Finding the Right Fit for the Culture; 3: Nurture the Nordie: Mentor, Support, Praise, Recognize, and Reward; 4: Empower Entrepreneurs to Own the Customer Experience; 5: Compensate According to Results; 6: Communication and Teamwork: We're All in the Customer Service Department; 7: Citizen Nordstrom: Doing Well, Doing Good; Phase II: Experience.
8: Create an Inviting Place: Brick-and-Mortar Still Matters9: Touchpoints: Multichannel Customer Service; 10: The Sale Is Never Over: Establish, Nurture, and Sustain Long-Term Relationships With Your Customers; Phase III: Applications: How to Become the Nordstrom of Your Industry; Acknowledgments; Index.