The handbook of strategic public relations and integrated marketing communications / edited by Clarke L. Caywood.

2nd ed.

New York : McGraw-Hill, ©2012.

1 online resource (1 volume) : illustrations

Access is available to the Yale community.

Revised edition of: The handbook of strategic public relations & integrated communications. c1997.

Access restricted by licensing agreement.

The definitive guide to PR and communications-updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and.

Print version: Handbook of strategic public relations and integrated communications. 2nd ed. New York : McGraw-Hill, 2012

Books / Online

English

January 10, 2020

Includes bibliographical references and index.

Handbooks and manuals.