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Your guide to entertainment marketing and performance : collection
Title
Your guide to entertainment marketing and performance : collection / Al Lieberman [and others].
ISBN
9780133742848
0133742849
9780133741193
Published
Upper Saddle River, New Jersey : FTPress Delivers, ©2013.
Physical Description
1 online resource (1 volume) : illustrations
Local Notes
Access is available to the Yale community.
Notes
A compilation of two FTPress/Pearson titles.
Access and use
Access restricted by licensing agreement.
Variant and related titles
O'Reilly Safari. OCLC KB.
Format
Books / Online
Language
English
Added to Catalog
January 14, 2020
Bibliography
Includes bibliographical references and index.
Contents
Definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world / Al Lieberman and Patricia Esgate
Marketing metrics, second edition : the definitive guide to measuring marketing performance / Paul W. Farris [and others].
Subjects
Also listed under
Safari Books Online (Firm)
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