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Interview techniques for UX practitioners : a user-centered design method
Author
Title
Interview techniques for UX practitioners : a user-centered design method / Chauncey Wilson.
ISBN
1306167914
9781306167918
9780124103931
0124103936
9780124104501
0124104509
Published
Waltham, MA : Morgan Kaufmann, 2014.
Physical Description
1 online resource
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
Much of the work of user-centered design practitioners involves some type of interviewing. While interviewing is an important skill, many colleagues have little or no formal training in interviewing methods and often learn on the job with limited feedback on the quality of their interviews. This book teaches readers about the three basic interview methods: structured interviews, semi-structured interviews, and unstructured interviews. The author discusses the various strengths, weaknesses, issues with each type of interview, and includes best practices and procedures for conducing effective and efficient interviews. The book dives into the detailed information about interviews that haven't been discussed before - readers learn how and when to ask the "how" and "why" questions to get a deeper understanding of problems, concepts, and processes, as well as discussions on laddering and critical incident techniques. Because so much of what UX practitioners do involves good interviewing skills, this is your one-stop resource with the definitions, processes, procedures and best practices on the basic approaches.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version:
Format
Books / Online
Language
English
Added to Catalog
January 14, 2020
Bibliography
Includes bibliographical references.
Contents
Chapter 1: Structured interviews
Overview of structured interviews
When should you use structured interviews?
Strengths
Weaknesses
What do you need to use structured interviews?
Procedures and practical advice on structured interviews
Variations and extensions to structured interviews
Major issues with structured interviews
Chapter 2: Semi-structured interviews
Overview of semi-structured interviews
When should you use semi-structured interviews?
Strengths
Weaknesses
What do you need to use semi-structured interviews?
Procedures and practical advice on semi-structured interviews
Variations and extensions to the semi-structured interview model
Major issues with semi-structured interviews
Chapter 3: Unstructured interviews
Overview of unstructured interviews
When should you use unstructured interviews?
Strengths
Weaknesses
What do you need to use unstructured interviews?
Procedures and practical advice on the unstructured interview method
Variations and extensions to unstructured interviews
Major issues in the use of the unstructured interview method
Chapter 4: Overview of the phone interview method
When should you use phone interviews?
Strengths
Weaknesses
What do you need to use this method?
Procedures and practical advice on phone interviews
Variations and extensions to the phone interview method
Major issues in the use of the phone interview method
Chapter 5: Focus groups
Overview of focus groups
When should you use focus groups?
Strengths
Weaknesses
What do you need to use focus groups?
Procedures and practical advice on focus groups
Variations and extensions to focus groups
Major issues in focus groups
Chapter 6: General interviewing issues
Sampling methods
The use of incentives.
Subjects
Genre/Form
Handbooks and manuals.
Also listed under
Safari Books Online (Firm)
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