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Technology entrepreneurship : taking innovation to the marketplace
Author
Title
Technology entrepreneurship : taking innovation to the marketplace / Thomas N. Duening, Robert D. Hisrich, Michael A. Lechter.
ISBN
9780124202344
0124202349
012420175X
9780124201750
9780124201750
Edition
2nd ed.
Published
London, U.K. : Academic Press, 2015.
Physical Description
1 online resource (1 volume) : illustrations
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
The focus of this book is on technology ventures - how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as ""entrepreneurial method"" and ""lean startup, "" emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture.
Variant and related titles
O'Reilly Safari. OCLC KB.
Format
Books / Online
Language
English
Added to Catalog
January 14, 2020
Bibliography
Includes bibliographical references and index.
Contents
Machine-generated contents note: pt. 1 You Are Here: X
ch. 1 Technology Entrepreneurship Today: Trends, Opportunities, Challenges
1.1. Introduction
1.2. Trends and Opportunities in Technology Entrepreneurship
1.3. A Word about Global Markets
1.4. Foundations of this Book
1.5. Chapter Summary
Keyterms
Additional Reading
Web Resources
Endnotes
ch. 2 Five Pillars of Technology Entrepreneurship
2.1. Introduction
2.2. Pillar #1: Value Creation
2.3. Pillar #2: The Lean Startup
2.4. Pillar #3: Customer Discovery and Validation
2.5. Pillar #4: The Business Model Canvas
2.6. Pillar #5: The Entrepreneurial Method
2.6.1. Principle #1: Expert Technology Entrepreneurs Believe Value Creation is the Primary Purpose of their Business
2.6.2. Principle #2: Expert Technology Entrepreneurs Rebound Personally and Professionally from Failure
2.6.3. Principle #3: Expert Technology Entrepreneurs Respect Private Property and Uphold Contractual Obligations
2.6.4. Principle #4: Expert Technology Entrepreneurs Respect the Judgment of the Marketplace
2.7. Deliberate Practice
2.7.1. When to Start Practicing
2.8. Chapter Summary
Keyterms
Additional Reading
Web Resources
Endnotes
ch. 3 Technology Venture Idea Generation
3.1. Introduction
3.2. Fundamental Venture Types
3.2.1. Business-to-Business
3.2.2. Business to Consumer
3.2.3. Business to Government
3.3. The Idea Generation Process
3.3.1. Step 1: Identify a Point of Pain
3.3.2. Step 2: Innovate a Product or Service
3.3.3. Step 3: Test Business Models
3.3.4. Step 4: Explore How to Acquire Customers
3.4. The Opportunity Register
3.5. Non-Traditional Idea Sources
3.5.1. Read Alternative Literature
3.5.2. Visit New Places and Experience New Things
3.5.3. Meet Thought Leaders
3.5.4. Team Up
3.6. Chapter Summary
Keyterms
Additional Reading
Web Resources
Endnotes
pt. 2 Countdown to Launch
ch. 4 Markets and Product or Service Development
4.1. Introduction
4.2. Product Planning and Development
4.3. The Idea Development Process
4.3.1. Describe the Idea and Competition
4.3.2. Determine the Need
4.3.3. Modify and Validate
4.3.4. Develop a Marketing Plan
4.3.5. Develop the Final Product or Service
4.3.6. Launch the Idea
4.4. The Concept of Newness
4.4.1. Newness to the Consumer
4.4.2. Newness to the Organization
4.4.3. Newness to the Distribution System
4.5. Opportunity Assessment Plan
4.6. Disruptive Technology
4.7. The Market
4.7.1. Market Segmentation
4.7.2. Target Market and Positioning
4.8. Chapter Summary
Keyterms
Additional Readings
Web Resources
Endnotes
ch. 5 Protecting Your Intellectual Property
5.1. Introduction
5.2. IP And Technology Ventures
5.2.1. IP Protection
5.3. Recognizing IP
5.4. Record-Keeping
5.4.1. Record-Keeping Procedures
5.4.2. Guidelines for Record-Keeping
5.5. Trade Secrets
5.5.1. Procedures for Trade Secret Protection
5.6. Patents
5.6.1. The Patent Application
5.6.2. Written Description
5.6.3. Claims
5.6.4. Exclusive Right
5.6.5. Patentability
5.6.6. The Patent Examination Process
5.6.7. Patent Pending
5.6.8. Patent Ownership
5.6.9. International Patents
5.7. Copyrights
5.7.1. Considerations with Respect to Software
5.7.2. Copyrights and the Internet
5.7.3. Notice
5.7.4. Copyright Registration
5.7.5. Copyright Ownership
5.8. Mask Works
5.9. Trademarks
5.9.1. Acquiring Trademark Rights
5.9.2. Registering a Trademark
5.9.3. Trademark Notice Symbols
5.9.4. International Protection of Trademarks
5.9.5. The Strength of a Mark
5.9.6. Choosing a Mark
5.10. Chapter Summary
Keyterms
Additional Reading
Web Resources
Endnotes
ch. 6 Legal Structure and Equity Distribution
6.1. Introduction
6.2. Ownership and Liability Issues
6.2.1. Limited Versus Unlimited Liability
6.2.2. The Extent of Limited Liability
6.3. Choice of Legal Structure
6.3.1. Sole Proprietorship
6.3.2. General Partnership
6.3.3. Limited Partnership
6.3.4. Corporation
6.3.5. Limited Liability Company
6.3.6. Limited Liability Entities
A Comparison
6.4. Equity and Equity Types
6.4.1. Corporate Stocks
6.4.2. Common Stock
6.4.3. Preferred Stock
6.5. Raising Capital
6.6. Equity Distribution in the Start-up Venture
6.6.1. Employee Stock Options
6.6.2. Vesting
6.6.3. Restrictive Clauses
6.6.4. Tax Issues
6.7. Chapter Summary
Keyterms
Additional Reading
Web Resources
Endnotes
ch. 7 Developing and Implementing the Technology Business Plan
7.1. Introduction
7.2. Writing the Business Plan
7.2.1. Purpose of the Plan
7.3. Elements of a Business Plan
7.3.1. Section 1
7.3.2. Section 2
7.3.3. Section 3
7.3.4. Business Plan Development and Update
7.4. Chapter Summary
Keyterms
Additional Readings
Web Resources
Endnotes
pt. 3 Into the Breach
ch. 8 Capital and Capital Sources
8.1. Introduction
8.2. The Capital Management Plan
8.3. Regulation of Financing Activities
8.3.1. Costs of Equity Financing
8.3.2. Sources of Equity Financing
8.3.3. Angel Financing
8.3.4. Venture Capital
8.3.5. What do Venture Capital Firms Look For?
8.4. Debt Financing
8.4.1. Institutional Lender Requirements
8.4.2. Loan Rates, Payment Methods, and Lender Types
8.4.3. Small Business Administration (SBA) Loans
8.5. Fundraising Tools and Techniques
8.5.1. Private Placement Memorandum
8.5.2. Subscription Agreement
8.5.3. Elevator Pitch
8.6. Alternatives to Debt and Equity Financing
8.6.1. Small Business Innovation Research (SBIR)
8.6.2. Small Business Technology Transfer (STTR)
8.6.3. Bootstrap Financing
8.6.4. Licensing
8.7. Chapter Summary
Keyterms
Additional Reading
Web Resources
Endnotes
ch. 9 Launching the Venture
9.1. Introduction
9.2. Market Entry Positioning
9.3. Market Penetration Strategy
9.3.1. First-Mover Advantage
9.4. Value Chain Analysis
9.5. Developing a Contingency Plan
9.6. Growing Beyond the Startup
9.6.1. Innovation
9.6.2. Ownership
9.6.3. Creativity
9.6.4. Change
9.7. Chapter Summary
Keyterms
Additional Reading
Web Resources
Endnotes
ch. 10 Marketing and Selling Your Products
10.1. Introduction
10.2. Target Market Selection
10.3. Purchasing the Product Service
10.4. Marketing
10.4.1. The Marketing Mix
10.4.2. Product Mix
10.4.3. Pricing
10.4.4. Placement (Distribution)
10.4.5. Promotion
10.4.6. The Promotion Budget
10.5. Chapter Summary
Keyterms
Additional Reading
Web Resources
Endnotes
ch.
11 Contracts
11.1. Introduction
11.2. Sources of Contract Law
11.3. Contract Formation
11.3.1. The offer
11.3.2. The Counteroffer
11.3.3. Acceptance
11.3.4. Revocation of Offer or Acceptance
11.3.5. Consideration
11.4. Defences Against Contract Enforcement
11.5. Performance and Breach
11.5.1. Conditions
11.5.2. Excusing Less Than Complete Performance
11.5.3. Damages
11.6. Anatomy of a Contract
11.6.1. Preamble
11.6.2. Recitals
11.6.3. Definitions
11.6.4. Performance
11.6.5. Intellectual Property
11.6.6. Consideration
11.6.7. Representations and Warranties
11.6.8. Indemnity
11.6.9. Term and Termination
11.6.10. Miscellaneous Provisions
11.7. Types of Agreements Encountered
11.7.1. Operating Agreements
11.7.2. Employment Agreements
11.7.3. Non-Compete Agreements
11.7.4. Confidentiality Agreements
11.7.5. Consulting and Development Agreements
11.7.6. Maintenance and Support Agreements
11.7.7. Manufacturing Agreements
11.7.8. Assignment Agreements
11.7.9. License Agreements
11.8. Chapter Summary
Keyterms
Additional Reading
Web Resources
Endnotes
pt. 4 Growth and Exit
ch. 12 Venture Management and Leadership
12.1. Introduction
12.2. Entrepreneurial Leadership
12.2.1. Influence
12.3. Leadership Skills
12.3.1. Analytical Skills
12.3.2. Decision-Making Skills
12.3.3. Communication Skills
12.3.4. Conceptual Skills
12.3.5. Resilience Skills
12.3.6. Team-Building Skills
12.3.7. Self-Awareness Skills
12.3.8. Personality
12.3.9. Values
12.3.10. Attitudes
12.4. Entrepreneurial Leadership and Ethics
12.5. Chapter Summary
Keyterms
Additional Reading
Web Resources
Endnotes
ch. 13 Valuing and Exiting Your Venture
13.1. Introduction
13.2. Due Diligence
13.2.1. Finances
13.2.2. Product/Service Line
13.2.3. Synergy
13.2.4. Markets and Customers
13.2.5. Research and Development and Intellectual Property
13.2.6. Operations
13.2.7. Management and Key Personnel
13.3. Valuation
13.3.1. Valuation Techniques
13.3.2. Multiples Technique
13.3.3. Discounted Cash Flow Technique
13.4. Exit Via Succession
13.4.1. Advantages of Exit Via Succession.
Note continued: 13.4.2. Disadvantages of Exit Via Succession
13.5. Exit Via Acquisition
13.5.1. The Acquisition Deal
13.5.2. Advantages of Exit Via Acquisition
13.5.3. Disadvantages of Exit Via Acquisition
13.6. Exit Via Merger
13.6.1. Advantages of Exit Via Merger
13.6.2. B Disadvantages of Exit Via Merger
13.7. Exit Via Initial Public Offering
13.7.1. Timing
13.7.2. Selecting an Investment Bank
13.8. Registration Statement and Timetable
13.8.1. The Prospectus
13.8.2. The Red Herring
13.8.3. Reporting Requirements
13.8.4. Advantages of Exit Via IPO
13.8.5. Disadvantages of Exit Via IPO
13.9. Chapter Summary
Keyterms
Additional Reading
Web Resources
Endnotes.
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