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Fundraising the SMART way : predictable, consistent income growth for your charity
Author
Title
Fundraising the SMART way : predictable, consistent income growth for your charity / by Ellen Bristol.
ISBN
9781118640241
1118640241
1118640187
9781118640180
9781118640180
Publication
Hoboken, New Jersey : John Wiley & Sons, [2014]
Copyright Notice Date
©2014
Physical Description
1 online resource (1 volume) : illustrations
Local Notes
Access is available to the Yale community.
Notes
Includes index.
Access and use
Access restricted by licensing agreement.
Summary
Strategic planning and tactical fundraising can maximize income and minimize costs Fundraising is the lifeblood of the nonprofit, and, successful or otherwise, determines the organization's ability to provide for the group it serves. Every organization attempts to lower overhead while increasing donations, but this often proves to be impossible within existing frameworks. Effective fundraising - increasing donations while engaging more donors and lowering costs - requires a sound strategy that turns major roadblocks into minor hurdles that are easily overcome. It's not about trying ha.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version: Bristol, Ellen. Fundraising the SMART way. Hoboken : John Wiley & Sons, ©2014
Format
Books / Online
Language
English
Added to Catalog
January 14, 2020
Series
AFP/Wiley fund development series
Contents
Part 1 Which Funders Are "Right" for You? 21
Chapter 1 The Context for Fund Development 25
What Should It Cost to Achieve Your Mission? 26
Analyzing the True Cost of Your Mission 30
Your Opportunity Risk Factor: The Real Value of Your Time 31
What Makes Your Best Funders "Best"? 34
Your Unique Value Proposition: The Value in Value-Added 36
What We Covered 42
What You Can Do 42
Chapter 2 Funder Selection Strategies 45
Why Your Best Funders Support You 47
The Exchange of Value 55
Applying the Exchange of Value 59
What We Covered 60
What You Can Do 61
Chapter 3 Building Your SMART Way Prospect Scorecard 63
Nine Scorecard Principles 66
Crafting Scorecard Statements 72
Scoring the Prospect 80
Scorecard as Management Control 82
What We Covered 84
What You Can Do 85
Chapter 4 The Scorecard as a Management Control Device 87
Using the Scorecard to Manage the Fundraising Process 88
Validating the Scorecard 89
The Suggested Probing Questions 92
Developing Your Questions 96
Field-Test the Scorecard 101
The Control Part 105
What We Covered 106
What You Can Do 106
Part 2 Defining the Fund Development Process 109
Chapter 5 The Fund Development Pipeline 113
Pipeline Basics 114
The SMART Way Pipeline Revolution 116
Process Management for Nonprofits: A Primer 117
Moves Management versus the SMART Way 118
Eliminate Process Boundaries or Add Them? 120
Development Drivers 127
What We Covered 129
What You Can Do 129
Chapter 6 Setting Performance Targets 131
Everything You Ever Wanted to Know about Continuous Improvement 132
Assigning Targets 135
Good Targets, Bad Targets 139
Move Zero Targets 141
Performance Targets and the SMART Way Scorecard 145
Targets for Development Drivers 149
What We Covered 150
What You Can Do 151
Part 3 Implementing Fundraising the SMART Way 153
Chapter 7 Reporting and Leading for Better Results 157
Leadership 101 158
First, There is a Mountain ... 159
"Vertical" versus "Horizontal" Reporting 159
SMART Way Reports 163
Enlightened Leadership Practices 166
Tracking Donor Move Targets 171
Reading the Story the Numbers Tell You 173
What We Covered 174
What You Can Do 174
Chapter 8 The Breakthrough: Continuous Improvement 177
The Plan-Do-Check-Act Cycle 178
Root-Cause Analysis Done Right 179
What We Covered 200
What You Can Do 201
Chapter 9 Applying SMART Way Methods to Mass-Market Fundraising 203
Selling to Major Accounts versus Transactional Selling 204
The Majors versus the Minors 206
To Find Donors, Stop Looking 208
Mass-Market and Target-Market Fundraising 214
SMART Way Management Controls 216
What We Covered 218
What You Can Do 218
Chapter 10 Radical Thinking about the Fundraising Revolution 221
Fundraising and the Russian Revolution 225
Adopting the Mind-set of Potential 228
Revolutionizing the Way We Manage Performance 229
Implications for Information Technology 235
Implications for the Governing Board 237
Parting Remarks 241.
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