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Jobs to be done : a roadmap for customer-centered innovation
Author
Title
Jobs to be done : a roadmap for customer-centered innovation / Stephen Wunker, Jessica Wattman, David Farber.
ISBN
9780814438084
0814438083
9780814438039
0814438032
Publication
New York : AMACOM, [2017]
Copyright Notice Date
©2017
Physical Description
1 online resource (1 volume) : illustrations
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
Packed with examples from every industry, this guide gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success. -- Edited summary from book.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version: Wunker, Stephen M. Jobs to be done. New York City : AMACOM, 2016
Format
Books / Online
Language
English
Added to Catalog
January 14, 2020
Bibliography
Includes bibliographical references and index.
Contents
Introduction : charting a roadmap to great ideas
Understanding jobs to be done
Jobs : what customers are trying to get done
Job drivers : why customers have different jobs
Current approaches and pain points : how customers look at today's solutions
Success criteria : the customer's definition of a win
Obstacles : what holds new ideas back
Make the trip worthwhile
Value : how insights become revenue
Competition : becoming king of the road
Using jobs to be done to build great ideas
Establish objectives
Plan your approach
Generate ideas
Reframe your perspective
Experiment and iterate
Afterword
Appendix A: Quick reference guide
Appendix B: Jobs in the public sector
Acknowledgements
About the authors.
Subjects
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