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Create and deliver a killer product demo : tips and tricks to wow your customers
Author
Title
Create and deliver a killer product demo : tips and tricks to wow your customers / Oscar Santolalla.
ISBN
9781484239544
1484239547
1484239539
9781484239537
Publication
[New York, NY] : Apress, [2019]
Physical Description
1 online resource
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
Create great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies taught in this book are based on the analysis of product demos that made history and brought millions to their companies (Apple, Intel, Microsoft, Tesla, and more). Every day thousands of companies give demos to sell their products. In pre-sales for enterprise software a bad demo can make your product look too complex to the point where decision makers won't buy it. In Software-as-a-Service (SaaS) you need to quickly convert signups into active and paying users. At a product launch event you want a perfect demo that is both persuasive and memorable. Remember Steve Jobs? What You'll Learn: Apply a simple step-by-step method to create effective product demonstrations Know the 5 steps to create a wow moment Study the first exhaustive analysis of product demos that made history: Douglas Engelbart's Mother of All Demos; Steve Job's Macintosh, iPod, and iPhone; and many more Avoid common mistakes and maximize your presence as a technical presenter Align your demo with your sales process in enterprise software, Software-as-a-Service (SaaS), mobile apps, etc. Be aware of trends in technology for product demos.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version: Santolalla, Oscar. Create and Deliver a Killer Product Demo : Tips and Tricks to Wow Your Customers. Berkeley, CA : Apress L.P., ©2018
Format
Books / Online
Language
English
Added to Catalog
January 14, 2020
Bibliography
Includes bibliographical references and index.
Contents
Intro; Contents; About the Author; Acknowledgments; Introduction; Chapter 1: Introduction; History of Product Demos in Technology; The Mother of All Demos; The Evolution of Product Demos; A Magician in Product Demos; The Recent Years; Now the Time Is Yours; Chapter 2: Killer Product Demos; A Demo Brings a Product to Life; Types of Product Demos; Public Demos; Product Launch; Startup Pitch; API Demos; Video-Recorded Demo; Private Demos; Presales Meeting; Trade Show Demo; SaaS Demo; Game Pitching Demo; Other Situations Where You Need a Demo; Scrum Sprint Review; Noncommercial Demo Sessions
Key TakeawaysChapter 3: How to Craft Your Demo; Before You Start; Your Main Message; Your Story; Types of Stories Used in Product Demos; Exercise 1; The Basic Structure of a Product Demo; Section 1: Pre-Demo; Introduce the Presenter; Set the Context; Section 2: The Demo; Write a Step-by-Step Script; Six Reasons Why You Should Write a Script; How to Write a Script; Define a WOW Moment; Section 3: Wrap-Up; Exercise 2: Your Product Demo Structure; Where Can I Use My Main Message and Story?; Key Takeaways; Chapter 4: Unique Demo Structures and Timelines; Product Launch Demos; Presales Demos
Overview DemoTechnical Proof Demo; SaaS Demos; Before Your SaaS Demo; During Your SaaS Demo; After Your SaaS Demo; API Demos; Comparison of Product Demo Structures; Key Takeaways; Chapter 5: Create a WOW Moment; How to Create a WOW Moment; WOW Moment on Tesla Model X Product Demo; Exercise: Create Your Own WOW Moment; Types of WOW Moments; Key Takeaways; Chapter 6: Dissection of Amazing Product Demos; Macintosh Launch; iPod Launch; iPhone Launch; Volvo Dynamic Steering Video Commercial; Tesla vs. Audi Refueling Contest; Game of Drones (Intel RealSense and Ascending Technologies)
Tesla Powerwall KeynoteCisco Live 2015 Keynote; Minecraft on Microsoft HoloLens; Surface Studio Launch; Key Takeaways; Chapter 7: Preparation; Plan for the Worst Scenario; Do You Need Slides?; Be Prepared for Q Rehearse to Exhaustion; Key Takeaways; Chapter 8: How to Avoid Common Glitches; Top Recommendations to Avoid Common Glitches; Key Takeaways; Chapter 9: Weapons for Delivering Effective Technical Presentations; Common Mistakes in Technical Presentations; What Makes Technical Topics Harder to Understand?; Elements of Effective Technical Talks and Presentations
Simplify Complex Concepts by Using Analogies and MetaphorsAlways Speak in Concrete Terms, Never in Abstract; Avoid Acronyms and Buzzwords; Use Multisensory Elements; Tell Stories; Speak with Passion; Key Takeaways; Chapter 10: Trends in Technology; Remote Demos; Augmented Reality; Demo Automation; Catch the Trends; Key Takeways; Chapter 11: Demo Your Product, Sell a Dream; Appendix A: Structure of a Product Demo Template; Appendix B: 5 Steps to Create a WOW Moment Template; Appendix C: Product Demo Success Checklist; Index
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