Books+ Search Results
WARC
Title
WARC.
Publication
2002-2018 : Henley on Thames, Oxfordshire, UK : World Advertising Research Center
2018- : London, UK : Ascential, c[2002]-
Physical Description
1 online resource
Frequency
Continuously updated.
Local Notes
Access is available to the Yale community.
Primary remote access for Yale University authorized users is through EZproxy; resource may also be accessed through Yale's Virtual Private Network (VPN).
Notes
Includes information from: Market research abstracts, previously published in print and online.
Title from title screen (viewed Oct. 25, 2019).
Resource is accompanied by a datasets.
Access and use
Access restricted by licensing agreement.
Summary
WARC is a database providing access to advertising and marketing information and data on advertising campaigns from various sources. The searchable sources include organisations of various countries, monographs, conference papers, abstracts (including 'Market research abstracts') and the full-text of various journals, including the International journal of market research, the Journal of advertising research, the International journal of advertising, Admap, the Journal of advertising history and Market leader.
Variant and related titles
WARC.com
World Advertising Research Centre
World Advertising Research Center
Also known as: WARC advertising & marketing knowledge
Also known as: WARC.com database
Also known as: WARC data & rankings
Also known as: WARC ideas and evidence for marketing people
Admap.
International journal of advertising.
International journal of market research.
Journal of advertising history.
Journal of advertising research.
Market leader.
Absorbed
Format
Databases / Data Sets / Online
Language
English
Added to Catalog
April 28, 2020
Subjects
Genre/Form
Databases.
Data sets.
Statistics.
Also listed under
World Advertising Research Centre, compiler, publisher.
Bookmark As
Citation
