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Marketing management : text and cases
Author
Title
Marketing management : text and cases / Thomas V. Bonoma, Thomas J. Kosnik.
ISBN
0256079927
Published
Homewood, IL : Irwin, c1990.
Physical Description
1 online resource
Variant and related titles
Internet Archive collection.
Format
Books
Language
English
Added to Catalog
May 07, 2020
Bibliography
Includes bibliographical references.
Subjects
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