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Promotional strategy : managing the marketing communications process
Author
Title
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
ISBN
0256122407
Edition
8th ed.
Published
Burr Ridge, Ill. : Irwin, c1994.
Physical Description
1 online resource
Variant and related titles
Internet Archive collection.
Format
Books
Language
English
Added to Catalog
May 07, 2020
Bibliography
Includes bibliographical references and index.
Subjects
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