Books+ Search Results
Advertising and popular culture
Author
Title
Advertising and popular culture / Jib Fowles.
ISBN
0803954824 (cloth : acid-free paper)
0803954832 (pbk. : acid-free paper)
Published
Thousand Oaks, Calif. : Sage Publications, c1996.
Physical Description
1 online resource
Variant and related titles
Internet Archive collection.
Format
Books
Language
English
Added to Catalog
May 07, 2020
Series
Foundations of popular culture ; 5
Bibliography
Includes bibliographical references (p. 252-265) and indexes.
Contents
Energizers
Origins
Flagrant criticisms
The dynamics behind the advertisement
The dynamics of popular culture
Exchanges
The surface of the advertisement, composed and consumed
Deciphering advertisements
Mixed receptions
The project of the self
In perspective.
Subjects
Bookmark As
Citation
