Experiment-research methodology in marketing : types and applications
MLA
Patzer, Gordon L. Experiment-research Methodology In Marketing: Types and Applications. Westport, Conn.: Quorum, 1996
APA, 7th edition
Patzer, G. L. (1996). Experiment-research methodology in marketing: types and applications. Westport, Conn.: Quorum
Chicago, 17th edition
Patzer, Gordon L. Experiment-research methodology in marketing: types and applications. Westport, Conn.: Quorum, 1996