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Managing services marketing : text and readings
Author
Title
Managing services marketing : text and readings / John E.G. Bateson.
ISBN
0030986664
Edition
3rd ed.
Published
Fort Worth : Dryden Press, c1995.
Physical Description
1 online resource
Variant and related titles
Internet Archive collection.
Format
Books
Language
English
Added to Catalog
May 07, 2020
Bibliography
Includes bibliographical references and index.
Subjects
Bookmark As
Citation
