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Marketing management : analysis, planning, implementation, and control
Author
Title
Marketing management : analysis, planning, implementation, and control / Philip Kotler.
ISBN
0132435101 (case)
Edition
9th ed.
Published
Upper Saddle River, NJ : Prentice Hall, c1997.
Physical Description
1 online resource
Variant and related titles
Internet Archive collection.
Format
Books
Language
English
Added to Catalog
May 07, 2020
Bibliography
Includes bibliographical references and indexes.
Subjects
Bookmark As
Citation
