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Arts marketing insights : the dynamics of building and retaining performing arts audiences
Title
Arts marketing insights : the dynamics of building and retaining performing arts audiences / Joanne Scheff Bernstein ; foreword by Philip Kotler.
ISBN
0787978442
9780787978440
Edition
1st ed.
Published
San Francisco : Jossey-Bass, c2007.
Physical Description
1 online resource
Variant and related titles
Internet Archive collection.
Format
Books
Language
English
Added to Catalog
May 07, 2020
Bibliography
Includes bibliographical references (p. 267-280) and index.
Subjects
Bookmark As
Citation
