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Creating your library brand : communicating your relevance and value to your patrons
Author
Title
Creating your library brand : communicating your relevance and value to your patrons / Elisabeth Doucett.
ISBN
9780838909621 (alk. paper)
0838909620 (alk. paper)
Published
Chicago : American Library Association, 2008.
Physical Description
1 online resource
Notes
Includes index.
Variant and related titles
Internet Archive collection.
Format
Books
Language
English
Added to Catalog
May 07, 2020
Contents
Defining marketing and branding
Why brand?
Who should be involved in branding?
The ideal brand
The brand audit
The story : defining your message
The visuals : attention-grabbing support for your message
Brand standards, brand advocates, and marketing
How to work with outside help
Evaluating your brand : short-term and long-term
Maintaining your brand
Blogs and brands
Common pitfalls and false assumptions.
Subjects
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