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Marketing management
Author
Title
Marketing management / Philip Kotler, Kevin Keller.
ISBN
0131457578
Edition
12th ed.
Published
Upper Saddle River, N.J. : Pearson Prentice Hall, c2006.
Physical Description
1 online resource
Variant and related titles
Internet Archive collection.
Format
Books
Language
English
Added to Catalog
May 08, 2020
Bibliography
Includes bibliographical references and index.
Subjects
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