The players
Introduction
Evaluating your film: is it too late now?
The delegation: putting together the perfect team
Legal matters: please release me
The grand unveiling: using the right launching pad
Sundance: the holy grail
The media: friends or foes?
Materials: the right stuff
Screeners: to give or not to give
Buzz: the hum of life...or death
Manners and mis-manners: how not to alienate potential supporters
DIY-PR: If you can't get something done right ...
The marketplace: finding your audience
Case studies: things you can learn just by looking at 'Em.