Introduction : reception and resistance
Colonel Bogey's parade of parody
"There's dirty work afoot" : on the reception of Disney's Snow White
Haunting visitors : tourism, narrative, and the spectral
"That's what she said" : folk expression meets media meme
"Your Kind of Place" : brand awareness and Intervention in children's culture
"The joke's on us" : deconstructing metahumor
Conclusion : folklore, media, and the unruly audience.