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Design thinking. Step fourteen : run your learning launches
Title
Design thinking. Step fourteen : run your learning launches / University of Virginia, Darden School of Business.
Publication
Charlottesville, VA : University of Virginia Darden, 2016.
Physical Description
1 streaming video file (16 minutes)
Local Notes
Access is available to the Yale community.
Notes
Title from resource description page (viewed September 17, 2020).
In English.
Access and use
Access restricted by licensing agreement.
Summary
In step 14 of Jeanne Liedtka's 15-step Design Thinking methodology, "Run Your Learning Launches," you will learn how to quickly and inexpensively design and conduct a series of experiments in the marketplace. While not a pilot or a commercial rollout, the learning launch is the final test of your innovation concept with real customers, the result of which will be a decision. This 15-minute video is part of the Design Thinking video series meant to accompany any one of three cases (Arena Industries [UVA-S-0240], Trenton State College [UVA-S-0241], or Great Lakes [UVA-S-0248]) that explore the design thinking approach to innovative problem solving.
Variant and related titles
Step fourteen : run your learning launches
ASP-AVON OCLC KB.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
November 02, 2020
Subjects
Genre/Form
Instructional films.
Also listed under
Colgate Darden Graduate School of Business Administration, publisher.
Bookmark As
Citation
