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Design thinking. Step eleven : surface key assumptions
Title
Design thinking. Step eleven : surface key assumptions / University of Virginia, Darden School of Business.
Publication
Charlottesville, VA : University of Virginia Darden, 2016.
Physical Description
1 streaming video file (18 minutes)
Local Notes
Access is available to the Yale community.
Notes
Title from resource description page (viewed September 17, 2020).
In English.
Access and use
Access restricted by licensing agreement.
Summary
Surface Key Assumptions is the first step in the What Wows stage of Jeanne Liedtka's 15-step Design Thinking methodology. This step involves moving from idea generation to idea testing. Three testing techniques are suggested: thought experiments, field experiments, or market experiments. This 17-minute video is part of the Design Thinking video series meant to accompany any one of three cases (Arena Industries [UVA-S-0240], Trenton State College [UVA-S-0241], or Great Lakes [UVA-S-0248]) that explore the design thinking approach to innovative problem solving.
Variant and related titles
Step eleven : surface key assumptions
ASP-AVON OCLC KB.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
November 02, 2020
Subjects
Genre/Form
Instructional films.
Also listed under
Colgate Darden Graduate School of Business Administration, publisher.
Bookmark As
Citation
