9781984826244

1984826247

9781984826251

"A fascinating journey into the booming business of legal cannabis: the first deeply reported story of how marijuana shed its stigma and came to be embraced by new and unlikely enthusiasts, from "Chardonnay Moms," to health and wellness fanatics, to aging baby boomers. From headlines like "Pets on Pot" to Snoop Dogg and Martha Stewart "putting the pot back into potluck" in their Emmy-nominated show on VH1, to the array of CBD lotions and oils for sale at CVS and Sephora, to Arizona Iced Tea making a run at selling THC-infused drinks, one thing is clear: Marijuana has fully entered the mainstream. Drawing on exclusive interviews with some of the biggest names in the world of cannabis, Cabot explores the economic, social, and cultural forces that have collided to create a frenetic gold rush mentality that has spurred new culinary trends, inspired innovative new uses for health, beauty and wellness, and attracted tens of millions in investor dollars while generating hundreds of thousands of jobs and untold tax revenue. All as cannabis remains federally illegal in America. Cabot takes readers on the road with Snoop Dogg and his business partner Ted Chung as they roll out the star's own brand of bud; to wine country, where chefs and vintners are harkening a new age of elevated dining; on the wild adventures of marijuana mogul Beth Stavola, where vaults of cash, armed guards and shady characters are just another day at the office; to the Marijuana Business Convention, as professionals gather to see cutting-edge technology for growing, manufacturing, and packaging a whole new generation of consumer products. The New Chardonnay tells the story of pot's astonishing rebranding, pulling back the curtain to show how a drug that was once the subject of multi-million dollar PSA warnings managed to remake its image and land at the center of a massive and surprisingly upstanding industry"-- Provided by publisher.

Drawing on exclusive interviews with some of the biggest names in the world of cannabis, Cabot explores the economic, social, and cultural forces that have collided to create a frenetic gold rush mentality that has spurred new culinary trends, inspired innovative new uses for health, beauty and wellness, and attracted tens of millions in investor dollars while generating hundreds of thousands of jobs and untold tax revenue. All this as cannabis remains federally illegal in America. Cabot pulls back the curtain to show how a drug that was once the subject of multi-million dollar PSA warnings managed to remake its image and land at the center of a massive and surprisingly upstanding industry. -- adapted from jacket

Legalization timeline

Introduction

The Queen of Cannabis

Playing to win

Snoop and Ted's excellent adventures

A chef is born

The Willy Wonka of weed

What's booze got to do with it?

Mormons for marijuana

The new canna consumer

The magic seeds

New sheriff in town

420 gourmet

Cannabis culture for all

In Bubbe's kitchen

Double or nothing

Pot on prime time

Snoop's star power

Drinking salad dressing

The end of prohibition

CBD sister act

Green gold

The big 420 finale.

Marijuana industry > United States.

Marijuana > Economic aspects > United States.

Marijuana > Social aspects > United States.

Drug legalization > Social aspects > United States.

Marijuana > Social aspects.