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Data science that works : building impactful products for media clients

Title
Data science that works : building impactful products for media clients / Data Science Salon.
Publication
[New York, New York] : Data Science Salon, 2019.
Physical Description
1 online resource (1 streaming video file (29 min., 21 sec.)) : digital, sound, color
Local Notes
Access is available to the Yale community.
Notes
Place of publication from title screen.
Title from resource description page (Safari, viewed November 3, 2020).
Access and use
Access restricted by licensing agreement.
Summary
"Presented by Lauren Lombardo, Senior Data Scientist at Nielsen. Products underpinned by traditional statistical methods, big data, and artificial intelligence increasingly provide new and unique insight into the rapidly growing media landscape. How can you make sure that your product will have the impact that you expect it to? What factors do you need to consider when developing a product to ensure that the tool is understood by the market and used appropriately? To what extent is this the concern of a data scientist? This talk will discuss how these questions apply to those hoping to deliver data-oriented insight to the media and entertainment industry."--Resource description page.
Variant and related titles
Building impactful products for media clients
O'Reilly Safari. OCLC KB.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
December 09, 2020
Performers
Presenter, Lauren Lombardo.
Also listed under
Lombardo, Lauren, on-screen presenter.
Data Science Salon, publisher.
Citation

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