1 Introduction: The 2019 Canadian Federal Election (Vincent Raynauld, André Turcotte and Jamie Gillies)
2 The New (Old) Trudeau in 2019: The Challenges and Potential for Branding Prime Ministers in Government (Jennifer Lees-Marshment)
3 Andrew Scheer and the post-Harper Conservative Party: Materialist, Post-Materialist and Negative Branding (Kenneth Cosgrove)
4 Gliding In On a Wing and a Prayer: Jagmeet Singh and the NDP (James McLean)
5 The Bloc is Back!: The Resurgence of the Bloc Québécois in 2019 (Guy Lachapelle)
6 The Populist Impact: The People's Party and the Green Party (Jamie Gillies)
7 Go Knock Doors: 'New' Dimensions in Market Intelligence (David Coletto)
8 Voters as Consumers of Durable Goods (André Turcotte and Michal Moore)
9 Divide Et Impera: Wedge Politics in the 2019 Canadian Federal Election (André Turcotte and Vincent Raynauld)
10 Conclusion: Déjà Vu All Over Again? (André Turcotte, Jamie Gillies and Vincent Raynauld).