Title
Imagined audiences : how journalists perceive and pursue the public / Jacob L. Nelson.
ISBN
9780197542637 (ebook) :
Publication
New York, NY : Oxford University Press, 2021.
Physical Description
1 online resource (232 pages).
Local Notes
Access is available to the Yale community.
Notes
Also issued in print: 2021.
Description based on online resource; title from home page (viewed on February 11, 2021).
Access and use
Access restricted by licensing agreement.
Summary
The news industry faces profound financial instability and public distrust. Many believe the solution to these ongoing crises is for journalists to improve their relationship with their audiences. This raises important questions: How do journalists conceptualize their audiences in the first place? What is the connection between what journalists think about their audiences and what they do to reach them? Perhaps most important, how aligned are these 'imagined"'audiences with the real ones? 'Imagined Audiences' draws on ethnographic case studies of three news organizations to show how journalists' assumptions about their audiences shape their approaches to their audiences. In doing so, it examines the role that audiences traditionally have played in journalism, how that role has changed, and what those changes mean for both the profession and the public.
Variant and related titles
Oxford scholarship online.
Other formats
Print version :
Added to Catalog
March 30, 2021
Series
Journalism and political communication unbound
Oxford scholarship online
Bibliography
Includes bibliographical references and index.