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The handbook of marketing research uses, misuses, and future advances
Title
The handbook of marketing research [electronic resource] : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.
ISBN
141290997X (cloth)
Published
Thousand Oaks : Sage Publications, c2006.
Physical Description
xi, 705 p. : ill.,.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Access and use
Access restricted by licensing agreement.
Variant and related titles
ProQuest ebook central.
Format
Books / Online
Language
English
Added to Catalog
July 08, 2021
Bibliography
Includes bibliographical references and index.
Subjects
Also listed under
ProQuest (Firm)
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Citation
