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Advertising a very short introduction
Author
Title
Advertising [electronic resource] : a very short introduction / Winston Fletcher.
ISBN
9780191777554 (ebook) :
Published
Oxford : Oxford University Press, 2010.
Physical Description
1 online resource (140 p.) : ill., ports.
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Summary
Advertising is riddled with myths & misunderstandings. It is believed to be both immensely powerful yet immensely wasteful to increase economic prosperity & to be morally questionable. Neither its historic origins nor its modern operations are well understood. This introduction will tell the truth about how advertising works.
Variant and related titles
Very short introductions.
Other formats
Print version
Format
Books / Online
Language
English
Added to Catalog
August 27, 2021
Series
Very short introductions
Bibliography
Includes bibliographical references and index.
Subjects
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