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A *new* program for graphic design
Author
Title
A *new* program for graphic design / David Reinfurt.
ISBN
9781941753415
9781941753217
Publication
[Los Angeles] : Inventory Press : O-R-G, [2020]
Distribution
[New Haven, Connecticut] : Library Stack, [2021]
Physical Description
1 online resource : illustrations
Local Notes
Access is available to the Yale community.
Notes
Description based on online resource landing page (Library Stack, viewed on November 06, 2021).
Access and use
Access restricted by licensing agreement.
Summary
"A *New* Program for Graphic Design is a DIY textbook that synthesizes the pragmatic with the experimental to convey advanced graphic design principles in an understandable form for students of all levels as well as general readers. Rooted in three courses (Typography, Gestalt, and Interface) originally developed for liberal arts students at Princeton University, the book provides a broad introduction to graphic design and visual literacy, from Benjamin Franklin to Bruno Munari, Moholy-Nagy to Muriel Cooper and the Macintosh computer. Through a series of in-depth historical case studies and assignments that progressively build in complexity, the book serves as a practical guide to visually understanding and shaping the increasingly networked world of information and design. Also available is a video-based companion ePub, A *Pre-* Program for Graphic Design (also available on Library Stack), which contains 18 instructional videos (6 for each of the book's three sections), recorded in front of a live studio audience in Los Angeles, CA."-- provided by distributor.
Variant and related titles
Library stack.
Other formats
Print version: Reinfurt, David, New program for graphic design [Los Angelses] : Inventory Press : O-R-G, 2020
Format
Books / Online
Language
English
Added to Catalog
December 03, 2021
Bibliography
Includes bibliographical references.
Contents
Preface / Adam Michaels
Foreword / Ellen Lupton
Introduction
I. T-Y-P-O-G-R-A-P-H-Y : Postmasters ; Assignment 1: Letterpress ; Farewell / Etaoin Shrdlu ; Raytracing with Moholy-Nagy ; Assignment 2: Photocopier ; T as in Tree ; This stands as a sketch for the future ; Assignment 3: Computer ; Mathematical typography
II. G-E-S-T-A-L-T : A few forms ; Assignment 1: Stop ; The language of visual thinking ; Assignment 1(adjusted): Go ; Currently in process ; Assignment 2: Wait ; After effects ; Assignment 3: RGB v. CMYK ; ABC, TV, NeXT ; Global branding
III. I-N-T-E-R-F-A-C-E : Assignment 1: Apple Watch ; Zapotecs & Pulsars ; Olivetti's interfaces ; "...Meet the Tetracono" ; Touch start to begin ; Desktops, trashcans
Acknowledgments.
Subjects
Genre/Form
Electronic books.
Essay Collection.
Textbooks.
Also listed under
Library Stack, distributor.
Bookmark As
Citation
