Marketing and Smart Technologies [electronic resource] : Proceedings of ICMarkTech 2021, Volume 2 / edited by José Luís Reis, Marc K. Peter, Ricardo Cayolla, Zorica Bogdanović.

9789811692727

1st ed. 2022.

Singapore : Springer Singapore : Imprint: Springer, 2022.

1 online resource (XIV, 739 p.) 104 illus., 69 illus. in color.

Access is available to the Yale community.

Access restricted by licensing agreement.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Springer ENIN.

Books / Online

English

March 23, 2022