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Reducing race differences in direct to consumer pharmaceutical advertising : the case for regulation
Title
Reducing race differences in direct to consumer pharmaceutical advertising : the case for regulation / Stephany De Scisciolo and Teresa L. Scheid.
ISBN
9781498574167
9781498574174 (e-book)
Publication
Lanham, Maryland : Lexington Books, [2018]
Copyright Notice Date
©2018
Physical Description
1 online resource (141 pages)
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Variant and related titles
ProQuest ebook central.
Other formats
Print version: De Scisciolo, Stephany, 1958- Reducing race differences in direct to consumer pharmaceutical advertising Lanham, Maryland : Lexington Books, c2018
Format
Books / Online
Language
English
Added to Catalog
March 29, 2022
Bibliography
Includes bibliographical references.
Contents
Introduction: health disparities and pharmaceutical advertising
The pharmaceutical industry, direct to consumer advertising, and racial differences
Direct to consumer advertising: patient empowerment or manipulation?
Comparative analysis of the frequency and type of DTCA
Differences in the appearance and content of DTCA
Examination of the visual content of DTCA
Conclusion: a missed opportunity: policy implications.
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