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The partnership economy : how modern businesses find new customers, grow revenue, and deliver exceptional experiences
Author
Title
The partnership economy : how modern businesses find new customers, grow revenue, and deliver exceptional experiences / David A. Yovanno.
ISBN
1119819717
9781119819721
1119819725
9781119819714
9781119819707
Publication
Hoboken, New Jersey : Wiley, [2022]
Physical Description
1 online resource
Local Notes
Access is available to the Yale community.
Notes
Includes index.
Description based on print version record and CIP data provided by publisher; resource not viewed.
Access and use
Access restricted by licensing agreement.
Summary
"Traditionally marketing/business partnerships were limited to affiliates' revenue and transaction-based relationships designed to drive customer acquisition though loyalty programs, couponing or sampling. Today's partnership ecosystem has expanded to include creative collaborations across the entire customer journey. For example, a Spotify and Ticketmaster partnership enables Spotify customers to purchase Ticketmaster-distributed tickets for their favorite artists' events directly in the Spotify app. Similarly, influencers like Fashionista introduce vetted products such as Harry's razors to their followers' blogs. Partnerships like these enhance your customer experience, grow revenue, and help you connect with potential and existing customers you can't reach through traditional channels. This book explains how to grow revenue by expanding your business partnerships. It will be a quick and easy read, filled with key frameworks, stories, examples, and 'how to' suggestions"-- Provided by publisher.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version: Yovanno, David A. Partnership economy Hoboken, New Jersey : Wiley, [2022]
Format
Books / Online
Language
English
Added to Catalog
May 03, 2022
Contents
<P>Preface: How Modern Partnerships Were Born</p> <p><b>Part I: Welcome to the Partnership Economy</b></p> <p>Chapter 1: Unlock Unexpected, Lasting Growth with Modern Partnerships
Featuring Sunbasket & Rastelli's and Ticketmaster & Spotify</p> <p>Chapter 2: Trust Is the New Black and Other Reasons Why Referral Partnerships Work-Featuring Booktopia</p> <p>Chapter 3: How Partnerships Can Help You Meet Critical Business Goals-Featuring Autodesk, Revolut, Richer Sounds, and Uber Eats</p> <p>Chapter 4: Engage Customers Wherever They Are on Their Customer Journeys-Featuring Walmart & Multiple Partners</p> <p>Chapter 5: Six Building Blocks of Today's Partnerships-Featuring Harry's</p> <p><b>Part II: What Are Modern Partners?</b></p> <p>Chapter 6: Coupon, Cashback and Rewards, and Loyalty Partners: Reach New Audiences, Drive More Sales-Featuring Ibotta & Kohl's, Prodege</p> <p>Chapter 7: Creators, Influencers, and Brand Ambassadors: The Powerful New Word-of-Mouth Play-Featuring Maria Catherine & Fabletics, LightInTheBox, Ivory Ella, Savage X Fenty, Patagonia</p> <p>Chapter 8: Mass Media Publishers: When Old-school Advertising Doesn't Work Anymore -Featuring Ziff Media Group and Better Homes and Gardens</p> <p>Chapter 9: Mobile Partnerships: Be Where Your Customers Are All the Time -Featuring Uber, Patagonia, and Target & Samsung</p> <p>Chapter 10: Strategic Business Partnerships: When Two Work as One-Featuring Qantas & Airbnb, Disney+ & Lyft, Hyrecar & Doordash, Tasty & Walmart, Spotify & Ticketmaster, Robinhood & TurboTax, Chase Sapphire Ultimate Rewards, and Hollister & Xbox</p> <p>Chapter 11: Community Groups, Associations, and Caused-based Organizations: When the Higher Good Is Good Business-Featuring Giving Assistant, Kickstart & Banks & Retailers, Crocs & AAA, and Microsoft & Local Chambers of Commerce</p> <p><b>Part III: Get Started in Partnerships</b></p> <p>Chapter 12: How to Get Your Partnerships Program Started-Featuring Trust & Will and PartnerCentric</p> <p>Chapter 13: How Does It Feel? Creating a Beneficial Partner Experience-Featuring Walmart, Blue Nile, eBay, Sur La Table, and Shopify</p> <p>Chapter 14: What About Agencies? Your Partners in Partnerships-Featuring DMiPartners, Perform[cb] Agency, Gen3, Acceleration Partners, LT Partners , and JEB Commerce</p> <p><b>Part IV: Unleash Your Partnership Potential</b></p> <p>Chapter 15: What Is Partnerships Program Maturity and How Do I Get It? -Featuring Fanatics</p> <p>Chapter 16 : Next Steps: Envision and Plan a Durable Partnerships Program-Featuring Lenovo and Blue Nile</p> <p>Chapter 17: What's Next? Prepare for Future Partnerships-Featuring HubSpot</p> <p>Index</p>
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