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Event success : maximizing the business impact of in-person, virtual, and hybrid experiences
Author
Title
Event success : maximizing the business impact of in-person, virtual, and hybrid experiences / Alon Alroy, Eran Ben-Shushan, and Boaz Katz.
ISBN
9781119817161
1119817161
111981720X
9781119817208
9781119817154
Publication
Hoboken, New Jersey : Wiley, [2022]
Physical Description
1 online resource
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record and CIP data provided by publisher; resource not viewed.
Access and use
Access restricted by licensing agreement.
Summary
"Event Success teaches marketers and event planners how to create optimized experiences that build thought leadership, drive new sales, retain customers, and build their bottom line--in physical, virtual, and hybrid formats. Readers will learn how to define event success, win cross-team buy-in, create a budget, find the right venue and resources for their needs, and provide attendees and partners with worthwhile experience. But most importantly, they'll learn how to realize their "Return on Event" (RoE) beyond ambiguous "brand awareness," and maximize the business outcomes of their event before, during, and after it happens. Event Success weaves together stories from the event leaders at brands like IBM, Twitter, SAP, Forbes, Bloomberg, and HubSpot, shares insights surfaced from surveys conducted with thousands of marketers, and surfaces the authors' own findings from the thousands of events hosted on the Bizzabo platform. It's the playbook for impacting the bottom line through experiences."-- Provided by publisher.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version: Alroy, Alon. Event success Hoboken, New Jersey : Wiley, [2022]
Format
Books / Online
Language
English
Added to Catalog
May 03, 2022
Bibliography
Includes bibliographical references and index.
Contents
How We Got Here
Event Success in the Post-COVID-19 Era
After the Storm
The Age of Disruption
The Event Data Maturity Curve
Reaching the Right Audience at the Right Time
SAPPHIRE NOW: A Case Study in Event Data Utilization
With New Data Power Comes New Responsibility
Engagement in a Hybrid Era
Choosing the Right Format for the Right Outcome
Content
Community
Experience Design
The Rise of the Event Experience Manager
New Skills for a New Title
Soft Skills
The New Path for Event Professionals
The Event Team of the Future
The Changing Event Technology Landscape
Choosing the Right Technology Partner
What an Event Platform Can (and Can't) Do for You
Taking on the Future of Experiences
This Is Our Moment.
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