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Churn analysis. Feature engineering
Title
Churn analysis. Feature engineering.
Edition
[First edition].
Publication
[Place of publication not identified] : Manning Publications, [2022]
Physical Description
1 online resource (1 video file (1 hr., 12 min.)) : sound, color.
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
In this video, Carl Gold explains module number 4: Feature Engineering. The objective of this milestone is: - Your boss at Manning looks at the results and thinks they're really good. But they want you to look into a few more things to see if different views of the customer help you understand churn. - Your boss suggests the following additional customer metrics that they want you to create and see how they relate to churn using the techniques from the previous milestones. * The total number of customer events in the last 90 days * The number of distinct products the customer used in the last 90 days * The total number of actions related to browsing free content * Total number of actions related to enhanced reading features * The percentage of actions that include reading an owned book * The number of downloads the customer makes per unique product.
Variant and related titles
Feature engineering
O'Reilly Safari. OCLC KB.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
June 03, 2022
Series
Fighting churn
Performers
Carl Gold, presenter.
Subjects
Genre/Form
Webcast
Instructional films.
Internet videos.
Nonfiction films.
Instructional films.
Nonfiction films.
Internet videos.
Also listed under
Manning (Firm), publisher.
Bookmark As
Citation
