World class communication [electronic resource] : how great ceos win with the public, shareholders, employees, and the media / Virgil Scudder with Ken Scudder.

Unabridged.

Old Saybrook, Conn. : Tantor Media, p2020.

1 online resource (7 hr., 20 min.)

Access is available to the Yale community.

Downloadable audio file.

Access restricted by licensing agreement.

This book details the communication responsibilities of the C-suite, including public speaking, media appearances, internal communication, and investor relations.' It provides examples of good and bad handling of such situations and expert instruction on how to manage them successfully.' It would stress the essentiality and means of communicating well to various constituencies and forums, including: shareholders, board of directors, media, employees, vendors, customers, local communities, and the media. The reader will get a clear understanding of why all of them are important, and get tips on how to prepare and execute a successful approach to each.' Some of the topics to be covered are: Keys to successful shareholder communication; How to win in the mediaevery time out; Developing powerful public speaking techniques; How thought leadership forums can help the bottom line; and Rallying employee support and performance through communication.

O'Reilly Safari. OCLC KB.

Audio / Online

English

June 03, 2022

Narrated by Brett Barry.

Z100171712 Recorded Books