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Only at Comic-Con : Hollywood, Fans, and the Limits of Exclusivity
Author
Title
Only at Comic-Con : Hollywood, Fans, and the Limits of Exclusivity / Erin Hanna.
ISBN
9780813594743
Publication
New Brunswick, NJ : Rutgers University Press, [2019]
Copyright Notice Date
©2020
Physical Description
1 online resource (262 p.) : 30 b&w images
Local Notes
Access is available to the Yale community.
Notes
In English.
Access and use
Access restricted by licensing agreement.
Summary
When the San Diego Comic-Con was founded in 1970, it provided an exclusive space where fans, dealers, collectors, and industry professionals could come together to celebrate their love of comics and popular culture. In the decades since, Comic-Con has grown in size and scope, attracting hundreds of thousands of fans each summer and increased attention from the media industries, especially Hollywood, which uses the convention's exclusivity to spread promotional hype far and wide. What made the San Diego Comic-Con a Hollywood destination? How does the industry's presence at Comic-Con shape our ideas about what it means to be a fan? And what can this single event tell us about the relationship between media industries and their fans, past and present? Only at Comic-Con answers these questions and more as it examines the connection between exclusivity and the proliferation of media industry promotion at the longest-running comic convention in North America.
Variant and related titles
De Gruyter University Press eBook pilot project 2020.
Format
Books / Online
Language
English
Added to Catalog
June 17, 2022
Contents
Frontmatter
Contents
Introduction: The San Diego Comic-Con and the Limits of Exclusivity
1. Origin Stories: Comic-Con and the Future of All Media
2. The Liminality of the Line and the Place of Fans at Comic-Con
3. Manufacturing "Hall H Hysteria": Hollywood and Comic-Con
4. Ret(ail)con: From Dealers' Room to Exhibit Hall
Conclusion: From Franchise Wars to Fry Fans-Comic- Con Anywhere
Acknowledgments
Notes
Bibliography
Index
About the Author
Subjects
Bookmark As
Citation
